There may have been a lot of backroom rumblings that new recruit Scott Murray moved to the Royals for purely financial reasons, but the 29-year-old has revealed he is looking forward to having a crack at promotion to the Premiership.
So perhaps football, and not money, talks.
If the Royals were to win promotion, Murray wouldn't be in unchartered territory, he has played in the Premiership before - earlier in his career he was at Aston Villa and made four appearances before Bristol City came in with an offer.
So Murray, who has got better and better since quitting Villa nearly six years ago, certainly has got unfinished business to attend to in England's top division.
Bristol City have been Division Two's eternal bridesmaids, always at the promotion parties, but never celebrating promotion themselves. Playing in Division One was certainly an unmissable opportunity.
Speaking to the Reading Evening Post Murray said: "City wanted me to stay and to be honest I was never looking to leave. But in the end the chance to play First Division football for a top team like Reading was too much to turn down."
Despite having his run-ins with Reading supporters in the past, Murray went onto admit he has always had great respect for the Royals.
"To finish in the play-offs last season after coming up from Division 2 was absolutely superb. I couldn't help but notice Reading last season because of their success."
Chairman John Madejski has already suggested he expects his side to challenge for promotion to the Premiership this season, as has Alan Pardew. The same can be said of Scott Murray who expects to be playing in a side challenging for honours this year.
"The chairman and the gaffer have made it clear they want to get into the Premiership next season – and that is definitely why I've come here. I certainly expect to be up near the top next season.
"And the prospect of playing in this stadium and other nice stadiums every week was too good to turn down. You don't get too many good ones in the Second Division."
As we continue to be linked with top quality signings our promotion odds continue to fall. At this rate come the start of the season the bookmakers will have it down almost as a certainty that Scott Murray will be able to finish that unfinished business.