Millers boss Ronnie Moore has become the latest big managerial name to deny having discussions with John Madejski about the vacant managerial position at the Madejski Stadium.
Moore, who enjoys cult status in South Yorkshire, has moved to deny that he has been in discussions with the Royals after media reports had suggested otherwise.
However, whether discussions have taken place or not, Reading MAD have been led to believe that Moore has formally registered his interest in taking the job by submitting a CV.
In a brief statement today Rotherham United denied that their manager had been in such discussions, insisting that he would need permission to do so, permission that has not been granted.
"Rotherham United deny that they have had an approach from Reading and the manager cannot be interviewed without permission," said a Millers spokesman.
A move to the Madejski Stadium must appeal to the 50-year-old who has had to survive at Millmoor on limited resources as he guides the Millers up through the divisions.
Indeed, the former Tranmere player appeared ready to walk out on his club to move to Ipswich this time last year, only for it to be revealed that the 'party' that approached Rotherham about Moore's availability were pranksters.
However, Moore poured scorn on the suggestion that he has been interviewed for the Reading job, suggesting that the speculation is no more than a joke. Oh the irony...
"I am employed by Rotherham United and there is no way in the world I could be interviewed without the chairman's permission. Where the story has come from is a joke really," proclaimed the Millers manager.
"I have two years left on my contract which I will hopefully see through and with a bit of luck I will be asked to sign another one. I have always been happy here at Millmoor and I have said before that I wouldn't leave here unless it was for a Premier League club."
Whilst Rotherham are currently struggling a little at the bottom of Division One, they have enjoyed an exciting past four seasons under the able guidance of Moore. In 1999-2000 he led the Millers to promotion in Division Three.
Remarkably, this was followed up by a second successive promotion into the First Division the following year, at Reading's expense. After such a quantum leap the Millers have continued to defy the odds under Moore's guidance and have managed to avoid the drop in each of the last two seasons.